8-Week Boot Camp For Digital Product Creators

Build Your Own AI Business Partner.

An 8-week Boot Camp for digital product creators who want an AI that actually does the work. Not another chatbot you have to babysit.

Apply now → 6 spots only (3 already filled) · Application required
Meet Rocky

A few months ago, I let an AI run my digital product business.

Not a chatbot. Not a fancy prompt. An actual AI operator running on a dedicated machine in my house, 24 hours a day.

His name is Rocky. Here's what he did this morning before I woke up:

  • Sent me a morning briefing with my top 3 priorities for the day
  • Drafted replies to three student emails in my voice
  • Ran a health check on all my dashboards and servers
  • Flagged an ad campaign that needed my attention

By the time I grabbed my coffee, the boring stuff was handled. The strategic stuff was summarized. And I got to spend my morning on work that actually matters.

Jacques at his laptop with Rocky, his AI operator
I'm not telling you this to brag. I've been selling digital products for over 10 years. Between two brands — over $7 million in digital product revenue. And this is the single biggest shift I've made since creating my first course.
The problem

You already know the grind.

Student emails. Content repurposing. Scheduling. Bookkeeping. Social media. Ad monitoring. The list doesn't shrink. It grows.

You've probably tried ChatGPT. Maybe some other AI tools here and there. And they're fine for one-off tasks. But they don't do anything for you. You still have to open the app, type the prompt, copy-paste the result, and figure out what to do with it.

That's not an operator. That's a search engine with personality.

None of it is hard enough to hire a specialist for. But all of it is important enough that ignoring it costs you.

Emails pile up

Student replies, partner threads, and support decisions wait for you.

You forget stuff

The important follow-up, review, and admin loops slip quietly.

Growth slows down

The big moves wait while you clear the operational backlog.

You work more, not less

The business grows, but your list grows faster.

Decision fatigue wins

Every tiny choice steals attention from your best judgment.

The important stuff gets ignored

Monitoring, follow-up, and review loops are easy to postpone.

Rocky doesn't just help. He runs the systems so you can focus on the stuff that moves the needle.

The four levels of AI

Most people are stuck at level one.

Four months ago, I was too. I was in my ChatGPT bubble — scared of what AI could really do and overwhelmed by all the options. I didn't know where to go next. So I stayed where I was.

Here's what I've learned since then.

1
Chat

Open ChatGPT, ask a question, copy the answer. Useful, but you're doing all the work. Every single time.

2
Automation

Zapier, Make — connect tools, things trigger automatically. But it's rigid. The second anything changes, it breaks.

3
Agents

AI that takes actions. But you still babysit it. It's like an employee who can't start their day without you standing over their shoulder.

This is what we build
4
AI Operator

Lives on your machine. Runs 24/7. Drafts emails in your voice, monitors campaigns, watches dashboards. Every morning, a briefing tells you what needs your attention — and what's already handled.

When I found level four, I knew levels two and three weren't going to cut it. Automations were too fragile. Agents were too needy. I needed something that could run independently. And once I set that up, everything changed.

The result

Here's what a typical morning looks like now.

I wake up. There's a briefing on my phone telling me exactly what to focus on today. Student emails that came in overnight? Already drafted in my voice — I just review and approve. My revenue dashboard is updated. If an ad campaign is underperforming, Rocky's already flagged it. Things that used to sit on my to-do list for weeks? Done.

It's not that the operator replaces me. It gives me back the part of my brain that was constantly tracking loose ends.

I sit down with my coffee and I actually get to work on the stuff that moves my business forward. Not the stuff that just keeps it running.

And at the end of the day, I feel like I actually accomplished something. Not because I worked more hours, but because the hours I worked were spent on things that matter.

Here's the other thing nobody talks about: when you're not buried in admin work, you start seeing opportunities you were too busy to notice. Revenue you were leaving on the table. Problems that were quietly costing you money. An operator doesn't just save you time — it gives you the visibility and headspace to actually grow your business.

What you build

One custom system. Your AI team.

You don't leave with a course library. You leave with a working operator and the muscle to extend it. Here's what yours will do by week eight.

01 — Morning

Day planning

A morning brief with what matters, what's broken, and what's on you to decide. Written in your voice, not a dashboard.

02 — Inbox

Inbox support

Reads everything. Drafts replies in your voice. Flags only what genuinely needs you. Learns from how you edit it.

03 — Customers

Customer support

Handles tier-one tickets end-to-end. Escalates the messy ones with context already gathered. Doesn't hallucinate refunds.

04 — Content

Content help

Drafts, edits, and repurposes — trained on what you've published, not on the internet's average opinion.

05 — Signal

Business monitoring

Watches the numbers that matter. Tells you when something drifts. Sends a clear hypothesis, not a panic alert.

06 — Decisions

Better decisions

Holds context on every part of your business so when you ask "should I…" you get a real answer, not a Wikipedia summary.

From cohort 01

Real students. Real results.

Straight from the AI Operator Boot Camp 1.0. Here's what they had to say.

Serving Men's Groups Better With AI 3:02
Angelo Santiago
Cohort 01

Angelo saw how an operator could help him prepare, follow up, and serve his men's groups with more consistency.

Health Course Creator No Longer Overwhelmed by AI 3:12
Helene Ragnhild Sollie
Cohort 01

Helene came in overwhelmed by AI. By the end, she was using Poppy for audits, morning briefs, launch research, email analysis, and team handoffs.

Building Tools for His Airbnb Empire 2:51
Jake Cohen
Cohort 01

Jake turned real Airbnb operations into repeatable tools he can own, improve, and keep using across the business.

What your operator does

An AI that actually does the work.

It runs on a Mac mini sitting in your office. No vendor lock-in. You own it.
Rocky setup — Mac mini under a curved monitor running dashboards
Why me

A digital product creator. Not a developer.

I've been running digital product businesses for over 10 years. Piano In 21 Days has over 10,000 students. I run The Online Course Guy, where I've coached hundreds of course creators. Between the two, over $7 million in digital product revenue.

I'm not an AI researcher. I'm not building these tools. I'm a digital product creator who understands the technology well enough to make it work for a real business — and I'm pretty obsessed with helping people like us do the same thing.

That matters. The person teaching you this should understand YOUR business. I know what it's like to end the day feeling like you worked the whole time but didn't actually move the needle. I know what it's like to have a to-do list that just grows. I built my operator to fix that — and it did.

"I want to learn from someone who will tell me how to set it up for a digital product business, not just any business."

That's what this is.

And here's one more thing. Most people who try setting up an AI operator get frustrated and quit within the first couple weeks. The setup is one thing — keeping it running and actually useful is another.

I figured out a specific management workflow that's the reason Rocky is still running long after the initial build. It's honestly the single biggest reason this works long-term instead of becoming another tool you tried and abandoned. You get that workflow inside the Boot Camp.

Included with your spot

Exactly what you're going to get.

Core program

8 weeks of live, hands-on building with Jacques

This is the main thing: we build your AI operator together, live, in a small group where your business actually gets attention.

  • Small group format, 6 creators max
  • Live troubleshooting when setup gets weird
  • Recordings of the live sessions
  • One custom AI operator, in production, doing real work for your business
A live hands-on Boot Camp session with a small cohort building together
Bonus 1

"Never Fall Behind" 1-on-1 Support

The setup is the most technical part. Some people breeze through it. Some people struggle. And that's totally fine. If at any point during the eight weeks you feel like you're falling behind the group, I'll give you personalized one-on-one attention to get caught up. You won't be left behind.

A gold path with a mentor guiding a builder forward
Bonus 2

Personal Business Audit (1-on-1)

We do the business audit as a group on calls. But this bonus is different. This is a dedicated one-on-one session where I go deep on YOUR specific business. Your revenue model, your customer journey, your team structure, your daily decision points.

I use 10 years of coaching digital product creators to find the highest-impact opportunities — and then we map those into specific automations and AI workflows for your operator. The group calls teach you the framework. This session turns it into something built for your business.

A magnifying glass over business metrics and customer journey nodes
Bonus 3

Direct Access to Jacques on Voxer

For the full eight weeks, you get a direct line to me on Voxer. Stuck on something and don't want to wait for the next call? Send me a voice message and I'll get back to you. This is separate from the community — it's a private, direct line.

A navy voice message interface with a gold soundwave
Bonus 4

Digital Product Creator Automation Pack

Pre-built automation templates designed for people who sell courses, memberships, and digital products. Morning briefs. Customer support workflows. Content calendar management. Revenue dashboards. Student engagement tracking.

These are the same types of automations I run in my own business, packaged so you can customize them instead of building from scratch.

A toolkit box filled with reusable automation workflow templates
Bonus 5

Private Community + Pre-Boot Camp Setup Guide

Access to a private community for async support between calls. Post a question, get an answer — you don't have to wait until the next call to get unstuck.

Plus, as soon as you're in, you get a Pre-Boot Camp Setup Guide so you're ready to go on day one. Hardware recommendations, AI subscription setup, and what to expect in week one.

A small group around a shared setup checklist
Jacques Hopkins

If it's not working, I don't disappear.

This isn't a money-back guarantee — those are for courses you forget about. This is a hand-holding guarantee. If you're putting in the hours and your operator isn't shipping, I stay on it with you until it does. We finish what we started.

Jacques Hopkins signature
Hand-
holdingGuarantee
Investment

This isn't an expense. It's leverage.

Here's a question worth asking: what is the cost of continuing to do everything manually?

If your time is worth $100/hour and you're spending even 5 hours a week on work your operator could handle, that's $20,000+ a year in reclaimed time.*

This is not priced like a course library because it's not a course library. You're getting eight weeks of hands-on implementation, troubleshooting, and direct help building your operator.

Your time

5 hours/week reclaimed = $20,000+ per year.*

Your health

Less scattered work. More presence for the parts of life that matter.

Your business

More execution, less tab-hopping, and fewer loose ends.

*Assumes 5 hours per week at $100/hour over 40 working weeks.

Future cohorts: $9,800
$7,800
Invitation-only price — Cohort 02
or 3 payments of $2,800

I'm hand-selecting this group from people I already know and trust — people whose businesses I'm familiar with, who I know will show up and do the work. That's worth $2,000 off to me. This price is because of who you are, and it won't be available publicly.

Apply Now — 6 Spots Only
I'm reviewing applications this week
Common questions

Questions, asked & answered.

What will I actually have by the end?

By the end, the goal is pretty simple: you have a working AI operator running for your business.

Not a course library. Not a folder full of prompts. A real system.

At minimum, you should have your operator set up, your business context loaded, a daily morning brief, and several workflows helping with real parts of your business like inbox, content, customer support, business monitoring, or decision support.

The exact workflows depend on your business. That's the point. We're not building generic demos. We're building your operator.

How much time should I plan for each week?

Plan for 5-8 hours per week.

That includes the live sessions, your own build time, and some testing between calls.

This is not a course you watch in the background while doing something else. You're building a real system for your business. The people who get the best results are the ones who treat this like one of the most important projects on their calendar for eight weeks.

Do I need to know how to code?

No.

But you do need to be willing to get a little technical with guidance.

You won't be writing software from scratch. You'll be using AI tools, following steps, testing things, reviewing what the AI builds, and telling it what to change.

If something breaks, good. That's part of the process. We'll troubleshoot it together.

If you can follow instructions, ask questions, and stay patient when a setup takes a few tries, you can do this.

What computer do I need?

You need a machine that can reliably run your operator.

For most people, that means one of three paths:

1. Mac mini
2. iMac
3. VPS

Mac minis are a great option, but they can be hard to find right now. So don't buy anything before we talk.

We'll choose your setup path early based on what you already have, your budget, and how comfortable you are with a local machine versus a hosted setup.

What are the total costs beyond tuition?

There are two real costs to plan for.

First, you may need a capable machine to run the operator. If you go the Mac mini or iMac route, plan on roughly $600-$800+, depending on what you find. If you go VPS, the upfront cost may be lower, but you'll have an ongoing hosting cost.

Second, you'll need AI subscriptions during the build. Most people should plan on around $200/month for Claude, ChatGPT, or similar tools while we're building.

You do not need to hire a developer. You do not need a big software stack. And you don't need to figure out every technical decision before you apply.

Is this safe? What can the operator access?

This is a big part of the Boot Camp.

The goal is not to hand AI the keys to your whole business and hope for the best. That would be reckless.

We'll talk through permissions, approval steps, account access, and what your operator should never be allowed to do on its own.

For example, your operator can draft a student email. That doesn't mean it should send that email without your approval. It can monitor numbers. That doesn't mean it should change ad budgets without you.

Useful, but controlled. That's the goal.

How is this different from just using ChatGPT or Claude?

ChatGPT and Claude are tools you open when you want help.

An operator is different.

Your operator has context about your business. It can connect to your tools. It can run on a schedule. It can send you updates. It can watch for problems. It can help with work before you even ask.

You'll still use ChatGPT and Claude. But the goal is to stop treating AI like a blank chat box and start using it like a business partner that knows what's going on.

What if I fall behind or get stuck?

That's exactly why this is small.

There are only six spots because this kind of work needs real support.

If you get stuck, we don't just move on and leave you behind. We use the live calls, async support, and troubleshooting to get you moving again.

The people who struggle are usually not the people who ask too many questions. They're the people who go quiet.

If something breaks or you feel lost, I want to know quickly.

What tools can my operator connect to?

Common starting points are email, calendar, documents, notes, dashboards, task tools, and wherever your business context lives.

But we're not going to connect everything just because we can.

That's how these projects turn into a mess.

We'll start with the tools that matter most in your business. Then we'll build from there.

Will my operator actually do work, or just give me ideas?

The goal is for it to do real work.

That might mean drafting student replies, preparing your morning brief, reviewing dashboards, summarizing customer issues, finding patterns in launch emails, preparing content drafts, or flagging things that need your attention.

You'll still make the important decisions. But your operator should reduce the amount of blank-page, repetitive, "where do I even start?" work in your business.

Who is this for?

This is for digital product creators with a real audience, a real offer, and recurring work they want help managing.

Course creators. Coaches. Consultants. Membership owners. Paid community owners. Creators with a real business behind them.

It's especially for people who have tried ChatGPT or Claude and thought:

"This is useful, but I still have to do everything myself."

If that's you, this will probably make a lot of sense.

Who is this not for?

This is not for total beginners with no business yet.

It's not for people looking for a course library or a certificate.

It's not for people who want me to secretly build everything while they watch from the sidelines.

And it's not for people who want to play with AI tools for fun. Nothing wrong with that. It's just not what this is.

This is for people who want to build a working operator for a real business.

Is there a money-back guarantee?

No traditional money-back guarantee.

This is a small, hands-on Boot Camp with limited seats. I can't offer "try it and disappear" refunds.

What I can offer is more useful.

If you show up, put in the work, and your operator still isn't shipping, I stay on it with you until it does.

The goal is not for you to consume the content. The goal is for you to leave with a working operator.

What happens after I apply?

You'll fill out the application first.

If it looks like a possible fit, we'll do a short call to talk through your business, your schedule, and your technical setup.

If it's a yes on both sides, I'll send the payment link and we'll get you ready for week one.

There are six spots total.

Cohort 02 · Starts Tue, May 26

Stop dabbling. Start building.

Six seats. Eight weeks. One operator that actually runs alongside your business when it's done.

Apply now →
6 spots onlySmall cohort
Application requiredWe review every one
$7,800Investment
3 × $2,800Payment plan available